At Safir Hotels & Resorts, we value...

  • Passion.
  • Pride.
  • Integrity.
  • Curiosity.

These are the four key principles that guide us in everything that we do.

We are...

  • Present.
  • Problem-solvers.
  • In-the-know.
  • Intuitive.

These are our Hallmarks, they are how we make our values tangible to you, our guests, and they are what make us stand out from other hotel brands.